Qualitative Market Research Services

Atomic Productions offers a comprehensive range of qualitative research services, including focus groups, interviews, exploratory documentaries and qualitative audio-visual programming for marketers and market researchers. Atomic Productions works closely with quantitative research specialists to provide a comprehensive solution for all forms of market research project. Our clients are provided with conclusive market research information on which to base their complex marketing, branding, advertising and product investment decisions.

Some of the services and deliverables we offer are outlined below:

Recruitment for Qualitative Market Research

Atomic Productions selects suitable candidates that meet the criteria of the study, based on LSM, spending habits, demographics, etc. The market research performed here will provide the most most representative population sample on which to base further qualitative market research, providing results that pin-point important trends about the market place as a whole.

Focus Groups: Selection of Facilities and Hosting Services

Atomic Productions can offer focus groups, facilities and full research capabilities throughout Southern Africa. Depending on the defined characteristics of the market to be researched, physical facilities are selected along with hosting services to guarantee the most accurate market research findings possible.

Qualitative Research Coordinated by Experienced Moderators

Atomic Productions uses only experienced moderators to interview and interpret results. Key to providing the best qualitative research are language skills, a strong cultural understanding and the persistence to guide interviewees to the relevant topics.

Audio-Visual Interviews

A strong qualitative research option is one-on-one interviews with consumers, conducted by an experienced moderator. These interviews often uncover attitudes, views and beliefs that quantitative research and focus groups can overlook.

In Situ Research

Ever wondered how consumers view your products on shelves, how your new in-store campaign will fare once rolled-out, or why your latest advertising campaign isn't producing results you expected? In situ audio-visual research can offer many insights into how your approach will be received, before you go to the expense of implementation, and can help to improve the results of already-implemented programmes.

Market Segment Audio-Visual Research

Often standardised market segmentation models do not provide marketers with enough real insight into market segments and how those segments interact or relate to a client's products or services. Atomic Productions engages in developing segment profiles that explore the real day-to-day realities of consumers within the segments, offering a strong qualitative view of the faces behind the numbers. Segment-oriented audio visual research provides marketers with an insight that just flying-by-numbers market segmentation often omits.

Market Surveys Using Audio-Visual Recordings

When a survey is conducted, the views of participants regarding a client's services or products are recorded by both video and audio systems for later analysis and review. These views expressed by participants are reviewed, analysed, summarised and presented in edited audio-visual presentations that provide marketers with a real sense of how representative individuals feel, react or view their products/brands/services.

Audio-Visual Presentations, Multimedia and Broadcast Quality

Atomic Productions delivers packaged audio-visual research in a variety of formats, including broadcast quality TV (NTSC, PAL, SECAM), high-resolution multimedia, DVD, CD-ROM and other electronic and analogue formats. This material can be incorporated into seminars, presentations, broadcast material and publications.

"Brilliant", "Incisive", "Insightful", "Excellent", "Raises the Bar"!

These are words our clients have used to describe our work so far... We are confident that we can add your superlative to our growing list! Please contact us for samples of our work, references or just to chat about your project.

For more information:

Contact Chris Tudor Price at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or by telephone at +27 (21) 794-2286 for more information.